We have a wide range of service you can choose from.
Botha Media Group
Our development team will take your functionality requirements and using appropriate technology build your application. Sometimes this requires database development, other instances require fitting your application into a third-party existing applications. We can handle whatever your application requires. As part of the development process, we will thoroughly test, document and test again until everything is working smoothly.
From the email sent by a customer service rep to the look and feel of your website’s contact form, every single way your company represents itself aesthetically, verbally, and even experientially to your customers conveys a message.
But, is that message consistent across channels? Does that message reinforce what your want your customers to think about your company? Does it help you cultivate trust and maintain customer loyalty?
Amazon founder Jeff Bezos puts it best: “Your brand is what other people say about you when you’re not in the room.” To find success in your marketing outreach, make sure the sum of all your communications align with your customers’ experiences of your products and services.
Print & Graphic Design
Professionally printed materials such as brochures, postcards, newsletters, posters, annual reports and full identity packages (letterhead, business cards and envelopes) provide long-term impact to your customers or prospective clients. Your identity package is a representation of your business and a good brand establishes visibility, credibility, and trust. A professional brand makes you memorable and will take your business a long way. These pieces deliver a multifaceted message to your targeted audience. Printed collateral often lend to referencing back to your website or online profiles for more information.
Email marketing software gives you the power to create personal and custom email messages to reach your customers and prospects. As you create and deliver well-thought-out messages, the software will track how your recipients respond with detailed testing features and robust analytics. Today’s email marketing is far more effective than old school mass mailings. From drip campaigns to structured workflows, email marketing should be a part of everyone’s digital marketing strategy.
It seems like a simple statement: Know your audience. One of those concepts that’s so obvious you shouldn’t even have to say it. However, many companies launch digital marketing campaigns without taking the time to know their audience. When that happens, the results almost always fall short.
You might be saying “I already know my audience.” You most likely do… to some extent. When was the last time you asked a customer what they wanted? Do you know their Internet habits? Do your clients use smart phones or tablets more than laptops? Twitter? LinkedIn? All of these questions can give you a current perspective on how your audience uses the Internet and where you can most effectively meet them. Audience personas help you create a more effective online presence—a presence that makes your organization shine.
Botha Media Group
You might think code is code, right? Well, not exactly… properly coded websites are quick-loading, table-less, and rewarded by search engines. Take it another development level up, and you have pages that are responsive to all screen sizes, include transition effects, sliding movements, anchored elements and more. (Code functionality changes practically every week!) You can count on Botha Media Group to stay current with the latest progressions in code and, most importantly, to build websites the right way—clean, responsive, and using the latest in technology.
Facebook, Instagram, Youtube, LinkedIn, blogs, and Pinterest are examples of social media that are taking on significant influence with their users. People use social media to connect and share information on a personal and professional level. If you don’t have a presence on those services, it’s time to investigate the best fit for your organization and audience. If you do have a presence on those services, it’s time to make sure they are part of a larger Internet strategic plan.
Whether it’s been 6 months or 3 years since you last designed your website, a website audit is a helpful tool in your digital marketing arsenal. Your website is the primary resource you’re offering in digital marketing strategies and it’s important to make sure its content, calls to action, search engine optimization and lead generating capabilities are up to par. We recommend planning regular website audits to make sure you’re taking advantage of the latest technology. Website audits also help control inevitable “website creep” that happens over time as you find ways to make the site architecture fit your growing organization’s needs.
Whether redesigning an existing site, creating a new website or building an application, there’s a lot to consider and, frankly, it involves a lot of technology. Evolving technology aside, a solid website project boils down to many of the same issues that you’re used to dealing with: audience, features & benefits, and marketing goals.
When we start your website project we won’t focus on the technology. We’ll start with a brainstorming session to determine the site structure, communication goals and audience needs.
You may be excited to kick-off the design and content phase of your site but time spent on planning and strategy is time saved on the overall project. Planning will inspire new ideas and will ensure everyone on the project team will be on the same page and working towards the same goals.
Marketing Content Creation
Good copywriting is a secret weapon. It’s what will set you apart from the competition and help people connect with your brand across multiple channels.
For your marketing to help you reach your business goals, you need strong content marketing that addresses what your customers need while meaningfully reflecting what your company does, who you are, and explaining how you can help.
Botha Media Group
The importance of visual impact in a website or digital marketing campaign cannot be overstated. Current design standard trend very photo-heavy. Gone are the days when you could snap a few pictures with your smartphone and post them on the site. Even stock photography is becoming trickier to use—low cost stock is overused and often cheesy. Whenever we can do custom photography, the results are always better. Today’s designs require high fidelity photographs for clarity and function.
Video is visual, immediate, and powerfully persuasive. Video storytelling is an excellent medium for relationship building. It’s no wonder that video content is dominating the Internet. Botha Media Group understands the power of online video and offers custom web video marketing solutions to drive traffic and leads. Video offers the highly focused messaging your prospects are looking for.
Content is king on the Internet. How do you make your content stand out among the thousands of blogs, websites and ebooks? After you create your content, you need to develop a plan to promote the content and turn it into lead generating resources. Botha Media Group can help you determine the best content channels, plan campaigns and measure results for constant improvement.